So far, the climate challenge has primarily been approached as a problem, where the focus is on reduction of emissions from companies and their value chains. Most tools and initiatives have therefore focused on measuring and reporting emissions from value chain emissions. Incentive structures have been developed based on the assumption that the best a company can do is reduce emissions and reach “Net-Zero”.

The common denominator is that all of the above is based on a ”static reduction approach”, an approach where the large companies, the infrastructure and consumption patterns, are assumed as static and where improvements in existing systems is the focus.

Written by: Dennis Pamlin (lead author) and Jay Hennessy