Innovation quadrants for 11 billion flourishing lives on a regenerative planet

In order to deliver globally sustainable solutions that allow everyone to live flourishing lives on a regenerative planet there is a need to move beyond a focus on single products and materials to system solutions. The Innovation quadrant for 11 billion flourishing lives is a way to illustrate the need to both address climate change and land-use as well as making the system solutions cost efficient. Today too many initiatives are just trying to make fossil free versions of current products, ignoring land-use and resource efficiency as well as affordability. Using the Innovation quadrant can help you move from a narrow product/material perspective to a human need driven innovation agenda with system solutions.